CHǓYǏNG
REBECCA CHEN


Rebecca Chen is a Copywriter

Crafting wordstrings @ Translation
Previously @ Mother New York

Work
Translations
Art

About

Money At

MUSIC VIDEO
Agency: Translation
Client: Nike & JD Sports

Directors: Global Partizan
VFX: CLAN
CDs: Devin Baker + Roger Hoard
ACDs: Dupree Bostic + Lucas Kelly
AD/CW: Lewi Yonas + Sandra Tsang + Rebecca Chen

 2024 CICLOPE Best CGI Shortlist

For the release of the new Nike Air Max Dn, we teamed up with rap duo Flyana Boss to create a 3D, surreal music video for their new song Money At off of their EP This Ain’t the Album and we let sneakerheads feel the unreal… in real life. 

We transformed JD Sports’ Times Square flagship store into an immersive wonderland where fans could try-on the Air Max Dn themselves, walk on set to get 3D-scanned and featured in the music video, and take home a 3D rendering of themselves to feel the unreal, anywhere and everywhere.





Fans getting a taste of 3D scanning technology at the JD Sports Times Square Store.



BACK TO THE WORK
从天而降 as in my book suddenly appeared before you, must be fate!