CHǓYǏNG 
REBECCA CHEN


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Copywriter crafting wordstrings @ Translation
Previously @ Mother New York

 

Money At

MUSIC VIDEO

AgencyTranslation
Client ~ Nike & JD Sports

Directors
~ Global Partizan
VFX ~ CLAN
CDs ~ Devin Baker + Roger Hoard
ACDs
~ Dupree Bostic + Lucas Kelly
AD/CW ~ Lewi Yonas + Sandra Tsang + Rebecca Chen

For the release of the new Nike Air Max Dn, we teamed up with rap duo Flyana Boss to create a 3D, surreal music video for their new song “Money At” off of their EP This Ain’t the Album and we let sneakerheads feel the unreal… in real life. 
We transformed JD Sports’ Times Square flagship store into an immersive wonderland where fans could try-on the Air Max Dn themselves, walk on set to get 3D-scanned and featured in the music video, and take home a 3D rendering of themselves to feel the unreal, anywhere and everywhere. 

2024 CICLOPE Best CGI Shortlist
2025 New York Festivals Art Direction + Production Design Shortlist







Fans getting a taste of 3D scanning technology at the JD Sports Times Square Store... You better pose!!!!!

Me and Sandy couldn’t resist a pic... with our Dns!!!


从天而降
As in “my book suddenly appeared before you” — must be fate!