CHǓYǏNG 
REBECCA CHEN


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Copywriter crafting wordstrings @ Translation
Previously @ Mother New York

 

Easy As N-B-A

LEAGUE PASS + APP

AgencyTranslation
Client ~ The NBA
Director
~ Tomás Whitmore
GCDsSteve Horn + Mina Mikhael
ACDs
~ MK Holladay + Emeline Earman
CW/AD ~ Rebecca Chen + Sandra Tsang

With so much happening in the league, it can feel impossible to keep up, and hoop heads everywhere have developed their own unique ways to know what’s up. 
But there’s a much simpler way to be a fan.

First, we asked: “Can I say, ‘I hit a swish?’”
Then, we sold our first idea as juniors — leading from pitch to production for 6+ spots and too many cut downs to count!



LBBOnline
















Turn it up a little bit, the radio ad 





The shoot did consist of me coaching our lovely actors in sounding less Canadian (non-derogatory)

Me dying in the edit



从天而降
As in “my book suddenly appeared before you” — must be fate!