CHǓYǏNG 
REBECCA CHEN


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Copywriter crafting wordstrings  for at TBWA\​Media Arts Lab 
Previously at Translation and Mother New York

 

Easy As N-B-A

LEAGUE PASS + APP

Agency ~ Translation
Client ~ The NBA
Director
~ Tomás Whitmore
GCDs ~ Steve Horn + Mina Mikhael
ACDs
~ MK Holladay + Emeline Earman
CW/AD ~ Rebecca Chen + Sandra Tsang

With so much happening in the league, it can feel impossible to keep up, and hoop heads everywhere have developed their own unique ways to know what’s up. 
But there’s a much simpler way to be a fan.

First, we asked: “Can I say, ‘I hit a swish?’”
Then, we sold our first idea as juniors — leading from pitch to production for 6+ spots and too many cut downs to count!



LBBOnline
















Turn it up a little bit, the radio ad 





The shoot did consist of me coaching our lovely actors in sounding less Canadian (non-derogatory)

Me dying in the edit



从天而降
As in “my book suddenly appeared before you” — must be fate!