CHǓYǏNG
REBECCA CHEN


Rebecca Chen is a Copywriter

Crafting wordstrings @ Translation
Previously @ Mother New York

Work
Translations
Art

About

Easy As N-B-A

LEAGUE PASS + APP
Agency: Translation
Client: The NBA
Director: Tomás Whitmore
GCDs: Steve Horn + Mina Mikhael
ACDs: MK Holladay + Emeline Earman
CW/AD: Rebecca Chen + Sandra Tsang


What happens when you tap two girls who know jackshit about basketball and ask questions like “Can I say, ‘I hit a swish?’” to make six+ spots for the NBA? You get Ant Edwards’ head on a stick-figure ant shooting hoops. 

(AKA our first idea to be sold to client as juniors — led from pitch to production yipppeeeeeeee!)





Yes... people still listen to the radio.





BACK TO THE WORK
从天而降 as in my book suddenly appeared before you, must be fate!